Robyn Connelly | Experience

Figit, LLC

Presentation Layer Developer | Online Marketing Tallahassee, FL

Figit, LLC is an award winning interactive provider that specializes in Rich Internet Applications (RIA) and other Web 2.0 technologies.

Key Duties:
  • XHTML, CSS, DHTML, and JavaScript development
  • Project management to ensure deadlines, budgets and objectives were met
  • Development of complex multi-media campaigns
  • Press releases, business development, media relations
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)

Skills: AJAX, CSS, DHTML, JAVASCRIPT, XHTML, XML, Google Adwords / Adsense Administration, Google Analytics, Google Map API, Moo Tools, Prototype, SEO, SEM, SERP Manipulation, SPRY

Tools: Dreamweaver, Eclipse, Illustrator, Photoshop, Premier, Fireworks, WinCVS, Visual Source Safe, Subversion

Cushman & Wakefield, Inc.

U.S. Marketing Robyn Connelly Cushman & Wakefield Orlando, FL

Cushman & Wakefield is the world's largest privately held real estate services firm. Founded in 1917, the firm has 191 offices in 58 countries around the globe, and 11,000+ talented professionals. Cushman & Wakefield delivers integrated solutions by actively advising, implementing and managing on behalf of landlords, tenants, and investors through every stage of the real estate process.

Key Duties:
  • Created new standards for marketing campaigns and media relations that would allow for the measurement of ROI
  • Responsible for the strategy and execution for all facets of marketing for the Orlando office
  • Introduced multi-media strategic campaigns for individual brokers and teams
  • Developed annual marketing strategies and goals for individuals, groups and entire office
  • External and internal communications, media relations
  • Brand management, collateral, sales tools, advertising
  • Project management, market research, event planning, vendor relations
  • Creation, coordination and publication of proposals, presentations and offering memorandums
  • E-marketing, web development, online marketing, marketing technology

Tools: CoStar, Loopnet, Salesforce, InfusionSoft, ACT, PRweb, Dreamweaver, Photoshop, Illustrator, InDesign, Quark, AerialPro.

Mercantile Commercial Capital, LLC

Marketing Director Robyn Connelly Marketing Director Orlando, FL

Mercantile Commercial Capital, LLC (MCC) provides small and mid-sized businesses with 90% loan-to-cost commercial real estate financing. They are the only company nationwide that exclusively focuses on providing SBA 504 loans. MCC is one of INC Magazine's Top 500 Fastest Growing Companies in the U.S.

Key Duties:
  • Led MCC's award-winning marketing department
  • Responsible for marketing, public relations and advertising strategies and execution
  • Hiring and management of marketing staff
  • Managed online marketing efforts, including SEO that resulted in top 10 ranking on Google and SEM campaigns
  • Spearheaded press initiatives, large-scale event planning and referral program campaigns
  • Acted as marketing consultant to partner Certified Development Companies (CDCs) and Area Correspondent Exclusive (A.C.E.) Brokers
  • Handled marketing technology, websites, graphics and design work
  • Drove the marketing initiatives for the company's expansion nationwide, including a more than 50 step campaign that included direct mail, e-marketing and online marketing.

Strategic Marketing & Communications

Consultant Nationwide

Over the years, my love of entrepreneurship and innovation has led me to occasionally take on clients from many different industries on a consulting basis. My work for them has included advisory council participation, strategic marketing plans, public relations, website development, SEO, SEM, online marketing, and much more.

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